The Cheese Pocket Surprise

I have a habit of revealing to strangers that I am the slightest bit nuts.
I don't mean to, it just sort of happens.

The other day I went to the gym and then afterwards the store.
I was in the deli section and they had a little sample tray of cheese. Gouda to be precise.
I took a bite of cheese and realized I was extremely hungry, so I took a little handful of cheese and went on my way.
I was walking around the store when my phone rang. I put my hand in my pocket and pulled out the phone, leaving the cheese.
I talked for about 15 minutes and hung up. When I put the phone in my pocket what did I discover?
Cheese!
So what did I do? I popped a delicious piece of cheese into my mouth. After I did that I realized that there was a nice middle aged white lady staring at me.
Great.
You know what she just saw, right?
A guy just fished a piece of cheese out of the pocket of his hoodie and popped it into his mouth.
To quote a younger Turbo?
Pretty weird, huh?

What can you do?

I said, "Gouda"
and then I walked away.